Nutribay's best-selling products of 2025

In sports nutrition, choosing the right products can make all the difference, whether it's to optimize training, improve recovery or perform on the big day. 

Throughout 2025, you trusted us to support you in your training and competitions. Among all the products available on the site, some stood out and became truly essential, praised for their effectiveness, practicality, and suitability to the demands of competition.

With the Nutribay Awards 2025We want to highlight the products that made their mark this year. This article showcases, category by category, the products most chosen by the Nutribay community and those most representative of the expectations of endurance athletes.

 

Our selection methodology

The Nutribay Awards 2025 are based on a quantitative analysis of sales made on Nutribay throughout the year 2025, across all disciplines (trail running, triathlon, cycling and other endurance sports).

For each major product category, the references presented correspond to the 3 best-selling products over the period under consideration. The objective is to focus on the essentials: identifying the products that were most frequently chosen by athletes, whether for training or competition.

This ranking provides a snapshot of the consumption habits of endurance athletes in 2025, and a reliable guide for those looking to choose tried and tested, widely adopted products. Let's get to the top spots!

 

🏆 Best Energy Gels of 2025

Energy gels remain a staple in sports nutrition for endurance athletes, particularly in trail running, triathlon, and cycling. By 2025, certain products had clearly established themselves as benchmarks, regularly chosen by athletes for their effectiveness and digestive tolerance. Here are some examples. le Top 3 best-selling gels on Nutribay in 2025:

🥇 Maurten 100 Gel

Le Gel Maurten 100 has established itself as an essential reference in the world of sports nutrition. Highly appreciated by endurance athletes, it is often cited for its exceptional digestibility, including at high intensity or at the end of the race.

Its smooth, neutral texture, without a strong flavor, is particularly appealing to athletes with sensitive digestion or those who have difficulty fueling themselves during prolonged exertion. Many users also highlight the feeling of rapid and sustained energy, without gastric discomfort, thanks to Hydrogel technology, which encapsulates carbohydrates and facilitates their absorption during exercise.

Why it is so popular:

• excellent digestive tolerance,
  

• fluid texture, easy to consume during exercise.
  

• neutral tastenot very sickening,
  

• Ideal for both competition and intensive training.
  
  

For which athletes?
Trail runners, triathletes and cyclists looking for an effective, simple and well-tolerated solution, especially for high-intensity efforts or in difficult conditions.

🥈 Precision Fuel 30 Gel

Le Precision Fuel 30 Gel stands out for its clear and functional approach to sports nutrition. Highly regarded for its simplicity of composition and its positioning focused on precise carbohydrate intake, it appeals to athletes who wish to finely control their nutritional strategy.

Consumer feedback highlights its neutral, low-sugar taste and its ease of integration into a structured diet plan. It is often chosen by athletes, particularly in cycling and triathlon, for its consistency and predictability during exertion.

Why it's a bestseller:

• simple and readable wording,
  

• taste neutralslightly sweet, appreciated over time,
  

• easy to integrate into a personalized nutrition strategy,
  

• good digestive tolerance.
  
  

For which athletes?
Endurance athletes who want precise control of their carbohydrate intake, especially during long efforts.

🥉 Maurten Gel 160

Le Gel Maurten 160 It completes this podium by targeting athletes engaged in longer efforts or high energy expenditure. It retains the appreciated characteristics of the Maurten range: digestibility, fluid texture, neutral taste, with a higher energy content.

Consumer reviews highlight its usefulness on long runs, ultras or bike rides of several hours, where the goal is to limit the number of intakes while maintaining sufficient energy intake.

Why it is so popular:

• high energy output in a compact format
  

• Excellent digestive tolerance despite the energy density.
  

• smooth texture and easy to consume,
  

• Highly appreciated for long-duration efforts.
  
  

For which athletes?
Long-distance trail runners, ultra-trail runners, cyclists, and triathletes looking to optimize their energy intake during prolonged efforts will find this gel beneficial when you need to carry a high carbohydrate content while maintaining a favorable weight-to-carbohydrate ratio.

 

🏆 Best Energy Bars of 2025

The energy bars are indispensable allies for endurance athletes, whether it's long outings for training or fueling during competition. They offer a more sustained energy boost than a gel, often with a greater feeling of satiety. By 2025, certain products had clearly established themselves as reliable choices within the Nutribay community. Here are some of them. The Top 3 most popular bars:

🥇 Clif Bar

La Clif Bar It's a top choice among athletes' favorite energy bars. A true classic, appreciated for many years, it stands out for its versatility and comforting flavors.

Trail runners, cyclists, and those who enjoy long walks praise its ability to provide sustained energy while remaining easily digestible. Its soft texture, delicious flavors, and comforting consistency make it a popular choice for long outings lasting several hours.

Why it's appealing:

• soft and pleasant texture
  

• diversity of flavors,
  

• very good digestive tolerance.
  
  

For which athletes?
Ideal for long outings, whether in training or competition, for athletes looking for a bar that is both energizing and pleasant to consume.

🥈 Solid bar 160 Maurten

La Solid 160 confirms its place among the best bars of the year thanks to a formulation focused on carefully selected ingredients for endurance. Its approach emphasizes high energy levels.while remaining compact enough to be easily taken on all types of exertion.

Consumer feedback highlights its good digestive toleranceIt remains effective even during intense efforts, and its dense texture allows for sustained energy without feeling heavy. It is often chosen by athletes who want a robust, reliable, and efficient bar.

Why she's in the Top 3:

• quality ingredients
  

• dense and energetic texture
  

• very well tolerated during exertion,
  

• convenient size to carry.
  
  

For which athletes?
Endurance athletes engaged in long or intense efforts, looking for a bar that combines energy, satiety and good digestion.

🥉 Veloforte Energy Bar

La Veloforte Energy Bar closes out this podium with a bar that impressed with its natural approach and its authentic flavors. Known for its sense of balance between energy, taste and quality of ingredients, it is often cited by users for its digestibility and taste pleasure.

Athletes particularly appreciate its composition, which focuses on natural ingredients without compromising on the energy needed during prolonged exertion. Many consumers also praise its digestive comfort, especially in competitive or demanding training environments.

Why it's so popular:

• carefully selected natural ingredients,
  

• authentic and pleasant flavors,
  

• very good digestive tolerance
  

• versatile for different types of effort.
  
  

For which athletes?
Trail runners, cyclists or triathletes sensitive to the composition of food, looking for an effective energy bar but more “natural” in its ingredients.

 

🏆 Best Energy Drinks 2025

Energy drinks play a central role in the nutritional strategy of endurance athletes. They provide both positive, hydration et electrolytes...while facilitating carbohydrate absorption during exercise. Here's The Top 3 most popular drinks in 2025:

🥇 6D Sport Drink

La 6D Sport Drink It has earned a top spot among endurance athletes this year. Highly regarded for its comprehensive formula, it combines hydration and electrolytes effectively, making it an ideal drink for moderate to long efforts.

Users particularly appreciate its good digestive tolerance, even at high intensity, as well as its balance between energy and refreshment. Its pleasant taste, without being too sweet, is often mentioned as an advantage during extended outings. It is available in several flavors to suit all tastes (lemon, berry, citrus, orange, or tropical).

Why it's so popular:

• balance between energy, hydration and electrolytes,
  

• very good digestive tolerance
  

• varied and pleasant taste
  

• suitable for a wide variety of efforts.
  
  

For which athletes?
Trail runners, cyclists and triathletes looking for a versatile drink, effective on long outings and demanding competitions.

 

🥈 Drink Mix 320 Maurten

Le Drink Mix 320 Maurten seduced by its ability to provide a high energy density With excellent digestive tolerance, thanks to the brand's characteristic hydrogel technology, it is often chosen by athletes who want to maximize their carbohydrate intake while minimizing gastric discomfort.

Numerous customer reviews highlight its effectiveness over long distances, particularly in trail running or cycling over several hours, where energy maintenance is crucial. Its ability to remain well-tolerated even during intense effort is a strong selling point for many users.

Why it's a bestseller:

• high energy density suitable for prolonged exertion,
  

• Hydrogel technology is well tolerated by the stomach.
  

• effectiveness in maintaining energy levels over long periods,
  

• A good choice for intense exertion or in hot weather.
  
  

For which athletes?
Athletes involved in ultras, long bike rides or races lasting several hours, especially those who need a sustained energy supply with good digestive tolerance.

🥉 Carb Only Drink Mix Precision Fuel

Le Carb Only Drink Mix Precision Fuel completes this podium with a drink focused on pure carbohydrate intakewithout additional electrolytes, for athletes who prefer to manage their hydration and mineral salt intake separately.

Consumer reviews often highlight its simplicity and effectiveness: a light, easily digestible solution ideal for structuring energy intake during exercise. Its subtle taste and easy dilution make it a convenient drink to use, especially when the goal is to precisely control carbohydrate intake.

Why it's so popular:

• A simple formula centered on carbohydrates,
  
  

• easy to digest even during exertion,
  
  

• light and subtle flavor
  
  

• a good complement to a well-managed nutritional strategy.
  
  

For which athletes?
Athletes who wish to optimize their carbohydrate intake precisely, especially during long efforts, while separately managing their hydration and electrolytes.

 

🏆 Best Energy Purees of 2025

Energy purees occupy a unique place in endurance sports nutrition. They offer an interesting alternative to gels and bars, with a progressive energy, an easy-to-consume texture and a more natural approach to nutrition during exercise. 

🥇 Baouw Banana Kiwi Puree

Prized for its balance of sweetness and freshness, the Banana Kiwi flavor has become the most popular of the year. Its smooth texture and fruity taste make it easy to consume, even after several hours of exertion, making it a reliable choice for long runs and endurance competitions.

🥈 Naak Apple Puree - Maple Syrup

Apple & Maple Syrup Compote Näak It is distinguished by its gentle and consistent energy profile. Maple syrup provides a gradual release of energy, which is highly valued during moderate to long-duration endurance activities.

Consumer reviews highlight its comforting taste, not very sickening, and its ability to be easily consumed during exertion or during calmer refueling stops.

🥉 Atlet Apple-Strawberry Puree

The Apple Strawberry Compote Atlet It completes this podium with a simple and effective approach. Its fruity, well-balanced taste is often cited as a real plus for adding variety to your workout.

User feedback highlights a good digestibility and a pleasant texture, suitable for both training and competition, especially when gels become less attractive.

 

🏆 Best Electrolyte Tablets 2025

Electrolyte tablets have become a must-have for endurance athletes, especially for prevent dehydrationThese supplements help limit cramps and maintain performance over time. Easy to dose, convenient to carry, and well-tolerated, they are perfectly suited for both training and competition. In 2025, three products clearly stood out. Here is the Top 3 most popular electrolyte tablets:

🥇 High5 ZERO Pastilles – Citrus

The High5 ZERO Citrus they take the lead thanks to their simplicity and their efficiencyHighly valued for their calorie-free and sugar-free formula, they are widely used during training, in hot weather or during efforts where the primary objective is hydration.

Their taste is fresh and light, not very cloying. They are often chosen to support exertion without interfering with an existing energy strategy (gels, bars, carbohydrate drinks).

Why they dominate the category:

• effective hydration without calorie intake,
  

• light and refreshing taste
  

• very good digestive tolerance
  

• easy to use on a daily basis.

For which athletes?
Endurance athletes wishing to hydrate without adding calories, especially during training, in hot weather or as a complement to an energy strategy based on gels or carbohydrate drinks.

 

🥈 Precision Fuel PH1000

The Precision Fuel PH1000 are distinguished by their approach ultra-targeted hydrationwith a high sodium concentration. They are particularly appreciated by athletes who sweat a lot or who operate in hot and demanding conditions.

Their taste makes them easy to consume regularly during prolonged exertion. They are often included in highly structured hydration strategies, particularly in long-distance trail running, triathlon, and cycling. A PH1500 version is also available.

Why they are on the podium:

• High sodium content, suitable for significant fluid loss.
  

• subtle taste, easy to consume over time.
  

• practical and precise format
  

• They are highly appreciated in hot conditions.

For which athletes?
Long-distance trail runners, cyclists and triathletes who sweat a lot, or who train and perform in hot conditions, have an increased need for sodium.

🥉 Baouw Lime & Mint

The Baouw Lime & Mint pastilles, which arrived on the market last year, complete this podium with a more natural and tasty hydration. They are appealing due to their freshness on the palate and their carefully crafted aromatic profile, which is highly appreciated during prolonged exertion.

They are often chosen by athletes who are sensitive to the composition of products and who are looking for effective hydration without compromising on pleasure and taste.

Why they are so popular:

• fresh and natural flavor
  

• good digestive tolerance
  

• effective hydration during exercise,
  

• a high-quality alternative to more neutral lozenges.

For which athletes?
Endurance athletes sensitive to product composition, seeking effective but more natural hydration, both in training and competition.

 

Conclusion – Major trends in sports nutrition in 2025

Data observed on Nutribay in 2025 reveals clear trends in the consumption habits of endurance athletes. Sports nutrition remains primarily focused on solutions simple, effective and easy to use while racing.

Energy gels are emerging as the dominant category, representing 30% of total salesThey confirm their status as the essential benchmark for intense efforts and competitions, where rapid absorption and convenience are paramount. Right behind them, energy drinks concentrate approximately 23% of purchases, highlighting the importance of hydration and combined energy intake, both in training and in competition.

Energy bars retain an essential place with 18% of sales, particularly on long outings and moderate-intensity efforts, where satiety and digestive comfort play a key role. Together, these three categories represent more than 70% of purchasesillustrating a highly functional and performance-oriented approach to sports nutrition.

The Nutribay Awards 2025 are over! We've highlighted the most popular products of the year, truly reflecting real-world practices and needs. See you next year to compare and see how the market has evolved.