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By 2025, consumption habits in sports nutrition confirm a decidedly performance-oriented approach. Gels, energy drinks, and bars largely dominate usage, while purees, electrolytes, and alternative formats refine training strategies. Through the Nutribay Awards 2025, Nutribay highlights the most popular products of the year and the major trends shaping nutrition...

Benjamin Mougel smashes a 24-hour D+ record with 21 meters. Having switched from rollerblading to trail running in 134, Benjamin embarked on an extreme challenge combining strategy, endurance, and autonomy. Thanks to carefully selected nutrition from Nutribay—PF2023 gels, Baouw compotes, homemade mashed potatoes, electrolytes—he managed to maintain an average of 90 g/h of carbohydrates on a terrain...

PEOPLE - PLANET - COMMUNITY - BRANDS - BUSINESS These 5 words are the values ​​of the brand which is celebrating its 30th anniversary this year. Values ​​that belong to the business model and which forge its managers to make decisions while maintaining their objectives. The secret of success lies in this unification between values ​​and objectives. Each year, a questioning of each pillar is...